27th January 2017
N-Power Superpowers National Campaign
Across Britain millions of people, in millions of homes, possess ‘Family Super Powers’. These are charming talents, some extraordinary, others simple.
Jude has been commissioned by advertising agency FCB Inferno to produce a series for the N-Power ‘Britain has Superpowers’ campaign. The project has taken Jude and his team to households across the UK to shoot the variety of ‘superpowers’, from doughnut balancing Milo in Bristol to Contortionist Cleaner Claudia in Essex.
Creative directors Greg Mullen and Alastair Mills chose Jude for his style that kept with the campaign’s ambition to celebrate real people in their own homes. The brief was to give them superhero status, producing imagery that would work for all formats. Whether this was billboards and bus stop posters, adverts in print media or digital banners for online.
Keep an eye out for the Superpowers campaign that is currently rolling out around the country.